Culture Based Store Display at Harvey Nichols, Jakarta Indonesia

"Good art is always start with an idea" said Teresa Bernard. What if the idea is to melds the original art from one culture into modern display for commercial need. Like Store display as example. Harvey Nichols one of international luxury lifestyle store renowned both in the UK and internationally for the breadth and depth of its exclusive fashion merchandise. It offers many of the world's most prestigious brands in womenswear, menswear, accessories, beauty, food and home. Harvel Nichols is now open one of it branch in Jakarta, Indonesia.  Here is project for store display based on Indonesia culture.

In men’s denim, a backlit, perforated metal ceiling contrasts with runway tables covered in Indonesian tile.

Parang-shaped fixtures in women’s shoes sculpturally interpret the local batik pattern.

Harvey Nichols Jakarta is punctuated with sculptural spaces.

An Indonesian Bajai taxi adds a sense of quirkiness to Harvey Nichols Jakarta.

Hand-painted concrete flooring gives the men’s area the feel of an artist’s studio.

The fragrance department blends modern design with the vibrant hues of local culture.

Picture credit by Callison/Chris Eden from DDI Magazine.

Store display based from culture it doesnt mean you have to interpretation it with tradional things. Sometime display merchandise it didnt match with the store concept. If your store is tradional concept then maybe you can put some of tradional things into your display merchandise. But if your store concept is modern and luxury lifestyle concept like Harvey Nichols then you must find some fresh idea to interpretation it. Just like in the picture, smart way to melds the modern and trational is by:

a. Take detail form from culture ikon, from Indonesia famous ikon are batik, bajaj, sculpture, etc.

b. Interpretation it in interior decoration such as floor detail, ceiling, carpet.

c. Dont forget the detail for Visual merchandise item.

Want to feel the atmostfer from new branch of Harvey Nichols? You can go to Grand Indonesia, East Mall

Jl. MH Thamrin No. 1, Jakarta 10310.Tel: (00) 62 21 2358 1888. Opening Times: Mon - Sun: 11:00am
- 9:00pm